"You Don't Have to be Alone" Campaign Aims to Remove the Stigma of Addiction and Remind New Yorkers of Available Support Services
Statewide Campaign Includes Radio, TV, and Digital Ads, a Social Media Campaign, and Ads Posted on Buses and in Transit Hubs
Governor Andrew M. Cuomo today announced a new ad campaign to increase awareness of the availability of addiction services in New York. The "You Don't Have to be Alone" campaign features real New Yorkers in recovery and encourages people to seek help for substance use disorders through state offered services. The ads are available here.
"This administration is committed to using every tool we have to combat this opioid epidemic and help New Yorkers in need," Governor Cuomo said. "New York proudly leads the fight against this public health crisis and this campaign will further our efforts to provide support, aid recovery, and take one more step toward a stronger, healthier Empire State."
"From awareness to services, New York is aggressively working to provide individuals the help and support they need to combat addiction," said Lieutenant Governor Kathy Hochul, Co-Chair of the Heroin and Opioid Task Force. "I'm proud that we have been able to help New Yorkers struggling with addiction as part of our robust response statewide. Seeing the faces of those in recovery on these ads will help remove the stigma which now prevents many people from seeking help to begin the journey toward healthier and safer lives."
The "You Don't Have to be Alone" campaign focuses on the misconception that people who are struggling with addiction and their families are battling it alone, when in reality, support from peers, family members, care professionals, and others, is all around them. A wide range of individuals in recovery participated in the campaign, including two New Yorkers representing the Latino and Native American communities.
The campaign will run statewide through TV and radio ads in both English and Spanish, as well as digital and social media platforms and billboards. Ads will also be posted in the interior and on the exterior of buses in the Bronx and Brooklyn, and inside the Albany-Rensselaer Rail Station. The state also worked in collaboration with the Native American community to develop culturally competent materials for the campaign in order to reach Native American communities across the state.
Office of Alcoholism and Substance Abuse Services Commissioner Arlene González-Sánchez said, "Governor Cuomo has made New York State a nationwide leader in fighting addiction, through his efforts to expand availability and access to services. Through this campaign, we are letting people suffering from addiction and their families know that they do not have to go through this journey alone, that there is support available, and that recovery is possible."
New Yorkers struggling with an addiction, or whose loved ones are struggling, can find help and hope by calling the state's toll-free, 24-hour, 7-day-a-week HOPEline at 1-877-8-HOPENY (1-877-846-7369) or by texting HOPENY (Short Code 467369).
Available addiction treatment including crisis/detox, inpatient, community residence, or outpatient care can be found using the NYS OASAS Treatment Availability Dashboard at FindAddictionTreatment.ny.gov or through the NYS OASAS website. CombatAddiction.ny.gov to learn more about the warning signs of addiction, review information on how to get help, and access resources on how to facilitate conversations with loved ones and communities about addiction. For tools to use in talking to a young person about preventing alcohol or drug use, visit the State's Talk2Prevent website.