May 5, 2014
Albany, NY

Governor Cuomo Announces that NBCUniversals Sprout the First 24-Hour Preschool Network will Relocate to New York City

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Governor Andrew M. Cuomo today announced that NBCUniversals Sprout will relocate its operations from Philadelphia, Pennsylvania, to 30 Rockefeller Plaza in Manhattan, resulting in the creation of 50 full-time network jobs with the company and 20 production jobs. In addition, the company anticipates that it will continue to grow its operations and workforce in New York State. The move reflects the impact of the Cuomo administrations dedication to fostering the expansion of digital media and production related jobs.


This is another example of how the media and entertainment industry is flourishing in New York with the support of our administration, companies like NBCUniversal are bringing jobs, investments, and new opportunities to the Empire State, Governor Cuomo said. Sprouts relocation will have an immediate impact on the regional economy, and I am proud to welcome them to New York State.


Sprout was launched as the first 24-hour destination for children ages 2-5 and their caregivers. The network now delivers programming across all platforms, including broadcast, cable, on demand and online.  With programming structured to follow the day of the child from morning to night, Sprout features original programming, including The Chica Show and Noodle and Doodle, as well as a library of gold standard series, such as Caillou and Sesame Street, and U.S. exclusives like Lazytown and Tree Fu Tom. Sprouts hosted programming blocks, including The Sunny Side Up Show and The Good Night Show, serve as tools to guide parents as they help their children prepare for their days and nights with activities, user generated content, stories and more. Sprout was fully acquired by NBCUniversal Cable Entertainment in November of 2013.


Governor Cuomos support through Empire State Development, including through the film and television production tax credit program was a major factor in making Sprouts network and production moves possible, said Sandy Wax, President, Sprout.  The relocation to 30 Rock will help Sprout play a central role in the companys overall kids and family strategy.


To encourage the Sprout Network to relocate to New York City, Empire State Development (ESD), New York States chief economic development agency, has agreed to provide $2 million in performance-based Excelsior Jobs Program tax credits over the next ten years, which are directly tied to the companys job creation and investment commitments. The company may be eligible for additional Excelsior credits for further job growth. In order to relocate Sprouts operations, the company will continue to invest in upgrades of production and production support space, including new technologies at 30 Rockefeller Plaza.


The Sprout Networks decision to relocate to New York State offers yet another sign that Governor Cuomos efforts to improve the states business climate are paying off, said Empire State Development President, CEO & Commissioner Kenneth Adams. New Yorks entertainment industry is growing fast and bringing new jobs and revenue to our communities, and thats good news for all New Yorkers.