December 30, 2013
Albany, NY

Governor Cuomo Announces Launch of Adirondack Park Recreation Website to Promote Tourism and Encourage Economic Opportunity

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Governor Cuomo Announces Launch of Adirondack Park Recreation Website to Promote Tourism and Encourage Economic Opportunity
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Governor Andrew M. Cuomo today announced the launch of a new interactive Adirondack recreation planning tool to promote tourism attractions in the Adirondack Region and spur economic development opportunities. The portal, found at www.VisitAdirondacks.com, was created in partnership between cross-regional organizationsThe Adirondack Association of Towns and Villages (AATV), Center for Economic Growth, and Central Adirondack Partnership for the 21st Centuryand funded through the Governors Regional Economic Development Council initiative.

The trip planning portal we are unveiling today on VisitAdirondacks.com features all you need to know to plan a great trip to the Adirondacks, Governor Cuomo said. Spanning six million acres, the Adirondack Park is a vast region that has tremendous recreational and tourism opportunities for residents and visitors alike. With this website, we are making it easy for visitors to find and choose the activities and attractions they want to explore. I applaud all the partners who collaborated on this initiative that will boost our efforts to promote the local tourism industry and create new economic opportunities for the region.

The Adirondack Park Recreation Web Portal will provide residents and travelers to New Yorks six-million-acre park, which spans parts of the Capital, North Country and Mohawk Valley regions, with the ability to map their visit with a concise list of recreational opportunities, amenities, lodging, and restaurants, as well as off-the-beaten-path attractions and travel preferences, via the Adirondack Regional Tourism Councils official website, VisitAdirondacks.com.

A mobile app is scheduled to launch in the coming weeks and will provide on-the-go users with the same planning options available on the portal.

Funding for the project was awarded by Empire State Development, through the Regional Economic Development Council initiative, as well as from the Capital Regions Center for Economic Growth (CEG).

The Adirondack Web Portal is exactly the type of project that exemplifies the regional economic development process and we are pleased to support this exciting initiative through the Governors Regional Council and CFA process, said Empire State Development President, CEO & Commissioner Kenneth Adams. As a result of this cross-regional and collaborative effort, tourists, residents and businesses alike will benefit with increased connectivity and promotion of the Parks assets, further spurring economic development and growth across a vast expanse of Upstate New York.

This project symbolizes the great strides our state has made in cross-regional collaboration. Members of Governor Andrew M. Cuomos Economic Development Councils from the Capital Region, Mohawk Valley, and North Country were eager to partner on this project as a means to leverage the Parks recreational assets to promote economic development, said F. Michael Tucker, President and CEO of CEG.

Adirondack Association of Towns & Villages President Brian Towers said, The development of this interactive web portal and app is very exciting for the small towns & villages of the Adirondacks that play host to the Forest Preserve. The multitude of recreational opportunities that exist within those communities is unparalleled, and we believe that this tool will expose those less traveled areas of the Park to new visitors, thus leveraging the economic benefits associated with increased tourism.

CAP-21 Executive Director Nicholas Rose said, Almost all of travel planning now occurs via internet and related mobile applications. The Governor has worked diligently to raise the profile of the Adirondacks as a great place to live, work and play. The Adirondack web portal will build upon the Governors work and help promote the recreational assets that are located within this unique region. We are within a days drive of over 75 million people, and the Portal has just made it easier to Come Play and sample all the recreational wonders that the Adirondacks has to offer. Its a big Park, and there is something for everyone.

The portal includes 4,000 travel data sets that have been organized into a comprehensive, easy-to-navigate recreation and vacation planning tool. Travelers and residents can use the portal to discover the Adirondack Parks unparalleled outdoor recreation opportunities, such as finding trailheads and places to fish or paddle, including lists of boat launches, gear rentals, places to get licenses, or where to grab lunch.

Available via several access points on VisitAdirondacks.com, the recreational portal can be found on the homepages main menu (Come Play), at the bottom of the Outdoor Recreation page, and on the sidebar of the First Time Visitors page. With a single click, users can search and connect with data that is specifically targeted to them based on travel criteria, including:

  • Family Travel
  • Traveling with pets
  • Handicap accessible
  • Seasonal recreation
  • Geographic areas within the park
  • Recreation type (e.g. snowmobiling trails or downhill skiing and snowboarding)

With each selection made in the portal, the user is also presented with a list of whats nearby, including recreation opportunities, lodging, dining, shopping, and other attractions.

Adaptive web design features of the web portal, and the soon-to-launch mobile-friendly app, will act as an essential resource for travelers accessing data from their desktops, tablets and smartphones alike.

The Adirondack Park Recreation Web Portal and app provide easily accessible, timely data that will enhance each visitors experience in the Adirondacks while acting as a planning tool for the leisure traveler to map their next trip to the Adirondack Park, said Saranac Lake native, Kimberly Finnigan, Esq., the project manager and attorney at Cooper Erving & Savage LLP.

The portal adopts strategies developed by the Adirondack Partnerships Adirondack Park Recreation Strategy Group and was identified as a regional priority project by the North Country Regional Economic Development Council. The project will directly support key aspects of the strategic plans developed by the Capital Region, Mohawk Valley, and North Country Regional Economic Development Councils, including the promotion of long-term investment, sustainability and revitalization within the North Country, Capital Region and the Mohawk Valley.

This new web portal brings the majesty of the Adirondacks to the fingertips of millions of potential visitors, said Senator Betty Little, chair of the Senate Cultural Affairs, Tourism, Parks and Recreation Committee. The portal is interactive and user-friendly and my hope, expectation really because its so good, is once people visiting the portal see what we have to offer they wont be able to resist a real visit. Tourism promotion is all about exposure and making it easier for the consumer. This portal accomplishes that and more. I thank all involved in its development for their hard work and appreciate Governor Cuomos and the Regional Economic Development Councils continuing dedication to increased economic activity in the Adirondack Park.

Assemblywoman Margaret Markey, Chair of the Assembly Tourism, Parks, Arts and Sports Development Committee, said, Tourists, businesses and residents will all benefit from this wonderful new resource. The Governor, ESD and the Regional Councils all deserve high praise for this collaboration. This portal demonstrates how applying innovative technology can provide helpful information about how visitors from our state and around the world can access all the delights of the Adirondack region through the Adirondack Park Recreation Website.

Capital Region Economic Development Council Co-Chairs, James J Barba and Robert J. Jones said, The Adirondack recreation planning tool portal is a stellar example of how Governor Cuomo's Regional Economic Development Councils are intended to work. Through collaborations such as these, we can continue to increase economic opportunities across our great state. We are pleased to have partnered to bring this to fruition.

Co-Chair of the North Country Regional Economic Development Council and President of the North Country Chamber of Commerce Garry Douglas said, "This is a great example of how the Adirondacks are being served through a collaboration amongst the three Regional Councils whose areas include parts of the Adirondack Park. And it is a great example of how the new process is succeeding in bringing new support to the Adirondacks for valuable projects like the portal, as well as tourism infrastructure, broadband, biomass development and other strategies specific to the unique need and opportunities within the Adirondack Park. Our thanks to Governor Cuomo and to all who were a part of making this project a reality.

Co-Chair of the North Country Regional Economic Development Council and President of Clarkson University Tony Collins said, As a constitutionally protected area, forty-eight percent of the land inside the Adirondack Park belongs to all of the people of New York. This new recreation portal highlights the tremendous access we all have to one of the special places on the planet as well as drives responsible job growth in the private sector for the residents in our own immediate regions. Governor Cuomo's community-based approach to economic development and Empire State Development's support of initiatives across regions are creating the foundation for sustainable economic growth across New York.

Mohawk Valley Regional Economic Development Council Co-Chairs Lawrence T. Gilroy III, President, Gilroy, Kernan & Gilroy, Inc. and Dr. Robert Geer, Acting President, SUNY Institute of Technology said, The Mohawk Valley region is pleased to be host to the many wonders and opportunities of the Adirondack Park and it is critical we continue to promote these assets through collaborative efforts such as the web portal. Through the Governors Regional Council initiative, we have been empowered to not only support the projects and focus our resources on areas that need it most, but we are also better working together as one New York, regardless of regional boundaries, sharing in our goal of a strengthened economy and prosperous communities.