June 4, 2017
Albany, NY

Governor Cuomo Announces I Love New York, Israel Ministry of Tourism and El Al Israel Airlines Global Path Through History Partnership

TOP Governor Cuomo Announces I Love New York,...

New Initiative Will Help Promote International Heritage Tourism
 
Heritage Tourism Generates $5 Billion in New York Per Year
 
In March, Governor Declared June 4th, 2017 Shimon Peres Day – Proclamation Here

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Governor Andrew M. Cuomo today announced that I Love New York, the Israel Ministry of Tourism and EL AL Airlines are launching the New York-Israel Global Path Through History initiative to promote heritage tourism in both places. This new partnership is an opportunity for New York and Israel to jointly promote cultural and historic destinations and attractions that will appeal to each other’s respective travelers. In New York State, heritage tourism is an important driver of economic development, generating more than $5 billion for New York’s economy annually.
 
“Tourism is a key driver of both New York and Israel’s economies, and by working together we will showcase our most treasured landmarks to new audiences and increase visitation,” Governor Cuomo said.  “This partnership will help strengthen our tourism industries, creating jobs and generating new economic opportunities both at home and abroad.”
 
The Global Path Through History program includes itineraries with must-see heritage tourism destinations in Israel and New York promoted through a digital advertising campaign, press familiarization tours, social media and in-flight co-promotional opportunities. 
 
While in Jerusalem in March, Governor Cuomo proclaimed the first Sunday in June "Shimon Peres Day" as a tribute to his legacy of extraordinary leadership and dedication to promoting peace across the world. More information is available  here .
 
The New York State itinerary includes the following sites:

  • NYC: Ellis Island / Statue of Liberty; Eldridge Street Museum and Synagogue; 9/11 Museum; and Lower East Side Tenement Museum
  • Hudson Valley: Franklin D. and Eleanor Roosevelt National Historic Sites
  • Capital-Saratoga: New York State Capitol and New York State Museum
  • Thousand Islands-Seaway: Safe Haven Holocaust Refugee Shelter Museum
  • Adirondacks:  Adirondack Museum
  • Finger Lakes: Women’s Rights National Historic Park
  • Greater Niagara: Niagara Falls State Park
  • Chautauqua-Allegheny: Chautauqua Institution and Robert H. Jackson Center

 
The Israel itinerary includes the following sites:

  • Western Wall
  • Via Dolorosa and Church of the Holy Sepulcher
  • 9/11 Memorial
  • Yad Vashem
  • Shrine of the Book – Dead Sea Scrolls (Israel Museum)
  • Sea of Galilee
  • Masada & The Dead Sea
  • Old Jaffa
  • Mahane Yehuda Market
  • Independence Hall
  • Tachana & Sarona Tel Aviv
  • Tel Dan Nature Reserve

 
Empire State Development President, CEO & Commissioner Howard Zemsky said, “Under Governor Cuomo’s leadership, New York State's tourism industry has experienced tremendous growth and the number of visitors, including international tourists from countries around the globe, has reached an all-time high. A tourism partnership with Israel would bolster these efforts given the strong link between the Empire State and Israel, with iconic destinations from Ellis Island and the Statue of Liberty to the Garden of Gethsemane and the Mount of Olives.”
 
Ambassador Dani Dayan, Consul General of Israel to New York, said, “Israel’s government is excited to explore tourism promotion opportunities with New York State. We believe tourism can not only serve as a great cultural bridge but also as a source of pride and cause for celebration of the partnership between the great state of New York and the State of Israel. Israelis and Americans share a history and a friendship that enriches all of our lives. New Yorkers who visit Israel can experience a time more than 2000 years old when visiting the Wailing Wall, or they can connect with something as current as  the 9/11 Living Memorial Plaza in Arazim Valley of Ramot, Jerusalem.”
 
Uri Steinberg, Israel Tourism Commissioner for North America, said,  "New York State has developed a remarkable statewide program to showcase hundreds of historic sites, and Israel looks forward to the possibilities around partnering with New York on a Global Path Through History. Pilgrims and travelers have been journeying to Israel for millennia and we are gratified that New York has recognized Israel's unique character and expertise in the presentation and protection of historic sites. New York and Israel are must-visit destinations for all lovers of history.”   
 
Yoram Elgrabli, Managing Director, EL AL Israel Airlines, North and Central America, said, “We appreciate the friendship of Governor Cuomo to both EL AL and Israel as well as his constant support during both good and challenging times. New York is home to more than half of EL AL passengers living in the USA and is also the most popular travel destination for Israelis. We are pleased to be part of this fascinating initiative that will further strengthen our efforts to promote tourism and add another chapter to EL AL’s long history of building a partnership between New York State and Israel.”
 
In 2013, Governor Cuomo launched the statewide Path Through History initiative to promote historically and culturally significant sites, locations and events throughout New York State. This effort to highlight New York's rich heritage aimed to not only showcase New York State's history and cultural significance, but also to promote tourism and economic development in communities in every region of the state. The Global Path Through History partnership looks to expand the reach of the initiative, and would be promoted in New York by I Love New York, New York State’s Division of Marketing, Advertising and Tourism.
 

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