Taste NY Products Now Offered to Approximately 820,000 Seasonal Stadium Visitors
Builds On Partnership Announced In 2015 with Tri-City ValleyCats
Governor Andrew M. Cuomo today announced Taste NY partnerships with five Minor League Baseball teams in New York, who will now offer Taste NY branding and locally-made goods and beverages from Taste NY vendors throughout their stadiums. Following a successful partnership with Tri-City ValleyCats in 2015, Taste NY is expanding its partnership with Minor League Baseball to increase the promotion of New York agricultural products at ballparks across the state.
“New York grown and made food and beverages are second to none and building upon the great success of the Taste NY program, we are partnering with local baseball stadiums to expose even more New Yorkers to these great Empire State products,” Governor Cuomo said. “When New Yorkers buy New York products from New York businesses, the home team wins every time.”
The Tri-City ValleyCats, Batavia Muckdogs, Auburn Doubledays, Staten Island Yankees, and Rochester Red Wings will now serve Taste NY products throughout the season. Together, these stadiums see approximately 820,000 seasonal visitors and those fans will be treated to the same great ballpark staples, such has hot dogs, hamburgers, and ice cold beer -- now sourced from some of New York State’s best agricultural producers. Taste NY has helped vendors triple their gross annual sales from 2014 to 2015, and with this increased promotion, they are on track to doubling those sales in 2016.
State Agriculture Commissioner Richard A. Ball said, “Nothing goes with baseball quite like ice cream cones and hot dogs, and New York makes some of the best. Through this partnership, fans can try those delicious treats and so many others, while enjoying America’s original pastime. It’s great for their businesses, a treat for the fans, and beneficial to the state’s economy. I encourage everyone to take in a game and Taste NY this summer.”
Empire State Development President, CEO & Commissioner Howard Zemsky said, "We are very fortunate New York is home to a variety of top-notch businesses producing delicious food and craft beverages – and this year, fans at five Minor League Baseball stadiums will have an opportunity to enjoy many of them. Thanks to the Governor’s Taste NY initiative, new offerings of local, New York-made food and beverage will ensure your next Minor League Baseball experience is a homerun.”
Minor League Baseball Teams and Stadiums
Tri-City ValleyCats at Joe Bruno Stadium
The Tri-City ValleyCats are expanding the Taste NY area of the ballpark, which will now feature two Nine Pin Cider drafts on tap, along with craft beer offerings from Brown’s Brewing Company, hot dogs and sausages from Helmbold’s Market, and many other local food options. Fans can also find nachos, salads, wraps, and wine at the Taste NY food kiosk on the first base concourse, as well as New York beverages in the stadium’s suites, and packaged goods from Taste NY vendors in the Cat’s Cupboard retail store.
In addition, the ‘Cats are again partnering with the Farm Bureau for the “Down on the Farm Night” on July 15th, which will include a pre-game picnic sourced entirely from New York vendors.
Batavia Muckdogs at Dwyer Stadium
The Batavia Muckdogs first partnered with Taste NY in 2015. This year, they are excited to continue that partnership by offering craft beverages from four New York brewing companies -- Brooklyn Brewery, Ellicottville Brewing, Genesee Brewing Company, and Rohrbach Brewing Company -- as well as hot dogs, sausages and more from Zweigle's and Di Paolo Baking Company, both from Rochester, and Perry’s Ice Cream, which is based in Akron.
Auburn Doubledays at Falcon Park
Fans visiting Falcon Park, home of the Auburn Doubledays can enjoy a variety of food and beer options from local vendors including hamburgers and Italian sausage from Indelicato’s Market, Hofmann hot dogs, beer from Genesee Brew House and Matt Brewing Company, and ice cream from Byrne Dairy. These items can be easily identified on the ballpark’s menu boards by the Taste NY logo. They will also be highlighted in red.
Staten Island Yankees at Richmond County Bank Ballpark
The Staten Island Yankees are partnering with Taste NY for the first time this season. At every home game, Richmond County Bank Ballpark is proudly serving a wide selection of locally-made products. As fans enjoy the game, they can also grab hot dogs, ice cream and beer from vendors across New York, including many from Staten Island.
Rochester Red Wings at Frontier Field
In addition to these New York-Penn League teams, the Rochester Red Wings, part of the International League, also partnered with Taste NY again this season. The more than 400,000 fans that visit Frontier Field each season will have the chance to enjoy beer, wine, bread, and sweets from 12 New York vendors. From Akron to Brooklyn, these producers come from all across the state.
ValleyCats General Manager Matt Callahan said, “The ValleyCats organization takes great pride in the relationships that we’ve developed with local vendors to provide top-quality products at ‘The Joe.’ We value the partnerships that we have with many local establishments across the Capital Region and New York State, which has helped make our stadium a destination for baseball, dining, entertainment, and more.”
Travis Sick, General Manager of the Batavia Muckdogs said, "The Muckdogs are proud to be a part of the Taste NY program. We believe strongly in supporting as many local vendors as possible and look forward to featuring all of their great and, more importantly, delicious products at Dwyer Stadium this season."
Andrew Sagarin, Operations Manager for the Auburn Doubledays said, "The Auburn Doubledays are excited to continue our partnership with Taste NY again this summer. We are thrilled to support local businesses and to offer their incredible products to our fans.”
Will Smith, President of The Staten Island Yankees said, “Sabrett hotdogs are manufactured right here in NYC. We are increasing our points of sale for Flagship Brewery which is brewed within walking distance to the ballpark. We continue to find local purveyors for options at Richmond County Bank Ballpark and we look forward to expanding our partnership with Taste NY.”
General Manager Dan Mason, General Manager of the Rochester Red Wings said, “At Rochester Community Baseball, community is literally our middle name, and local communities and fans are what the Rochester Red Wings and Minor League Baseball are all about. What better way to showcase this than by offering our fans products that are made right here in New York State. Not only does this partnership with Taste NY highlight what New York has to offer, but it also opens doors to new potential local partnerships down the line.”
About Taste NY
Taste NY is an initiative launched by Governor Cuomo in 2013 to promote New York’s food and beverage industries. It is overseen by the Department of Agriculture and Markets and has created opportunities for local producers to showcase their goods at large public events, such as the Great New York State Fair. The program has also opened stores at Thruway rest stops along the state’s highways and in transportation hubs, enabling travelers to buy New York State’s homegrown and homemade products. Approximately 1,100 local companies have participated in these opportunities, further linking their products and the state’s growing food and beverage market to consumers from across the globe.
For more information about Taste NY, please visit the Taste NY website.
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