Albany, NY (July 28, 2014)
Governor Andrew M. Cuomo today announced that the Great New York State Fair will launch its own fair-branded line of New York-brewed craft beer, known as “State Fair Showstopper Ale,” in time for the Fair's kickoff on August 21. The Ale will be made in part from New York hops and barley products and brewed by Empire Brewing Company of Syracuse.
“The Great New York State Fair deserves a great beverage to represent it, and this craft beer is a perfect fit," Governor Cuomo said. "A beer bearing the name of one of the most exciting agricultural events in the nation will help promote the Fair beyond the borders of this State, and gives people yet another reason to visit the annual celebration. I congratulate the team behind Showstopper and wish them continued success."
Showstopper Ale will be on tap at the Great New York State Fair in Syracuse, which runs from August 21 to September 1. Visitors of legal drinking age can enjoy it at the new Taste NY Wine, Beer and Spirits Bar at the Colonnade and widely throughout the Fairgrounds. The introduction of the new brew complements the first time that New York wines will also be served at the Colonnade in many years, and also the first time that New York craft beers and spirits will ever be served in that area of the Fair.
The State Fair Showstopper Ale logo can be viewed here.
State Agriculture Commissioner Richard A. Ball said, “Governor Cuomo has thrown the full weight of his administration into growing New York’s agriculture industry, and putting the State Fair name on a great craft beer is one way to make that support visible to all New Yorkers. We are committed to getting the best foods and drinks in the world to every resident of this State, many of which will be found in less than 30 days at the Great New York State Fair.”
Acting New York State Fair Director Troy Waffner said, “The State Fair’s twin missions are to promote agriculture and bring fun to all New Yorkers. What can be more fun than discovering a new beer, made in New York, at the State’s most exciting and fun event?”
David Katleski, President of Empire Brewing Company and President of the New York State Brewers Association, said, “We are delighted and thrilled to produce the inaugural New York State Fair Beer. Empire’s NYS Fair Showstopper Ale was created based on our award winning and best selling Skinny Atlas Light Ale recipe. This NYS hybrid utilizes local ingredients like pure Skaneateles Lake water, malted barley and hops and our proprietary yeast to produce a light and refreshing Kolsh-style ale. It truly is a Showstopper."
Tim Butler, Director of Brewing Operations at Empire Brewing Company, said, "As a fairgoer for nearly 40 years, I am honored to brew the first NYS Fair beer. We have put a lot of thought into the design of this beer and I think we have come up with something that represents both The Great New York State Fair and Empire Empire Brewing Company. I will be promoting the beer at the Fair from August 21st to September 1st. Find me and allow me to buy you a Showstopper!"
About The New York State Fair
The New York State Fair is operated by the New York State Department of Agriculture and Markets and showcases the best of New York agriculture while providing top-quality entertainment. This year's theme, “Summer’s Best in Show," and tagline, "New Attractions, Old Favorites, Timeless Fun," highlight the more than two dozen new events and attractions and the expansion or enhancement of several Fairgoer favorites. The home of the Great New York State Fair is a 375-acre exhibit and entertainment complex that operates all year. A year-round schedule of events is available on the Fair's website. Find The Great New York State Fair on Facebook, follow @NYSFair on Twitter, and enjoy photos from the Fair at Flickr.com/photos/nysfair. Also, New Yorkers are invited to send their ideas for the Great New York State Fair at firstname.lastname@example.org.