Tastings, Trail, Competition, Contest, and Signage to Promote New York State Grown and Produced Goods
Governor Encourages New Yorkers to Start Making Plans Now for this First-of-its-kind Event
Albany, NY (August 7, 2013)
Governor Andrew M. Cuomo today announced that New Yorkers will be treated to a “Taste NY” experience at the 2013 Great New York State Fair this summer. New York grown and produced food and beverage products will be sampled and sold under the Taste NY banner all across the Fair this year and also at the newly-renamed Taste NY Marketplace. A Taste NY Trail will guide New Yorkers to some of New York agriculture’s largest and most important industries throughout the Fair. A Taste NY Wine and Cheese Competition and related tastings will show the best in New York viticulture and dairy, while fairgoers will be given the opportunity to win a Taste NY Basket of Bounty filled with ‘Made in NY’ products.
“Thousands of visitors are expected to attend the 2013 Great New York State Fair later this month, making it the perfect showcase for Taste NY,” Governor Cuomo said. “Featuring a variety of New York made products – from wine, beer, and spirits to maple and dairy to fresh fruits and vegetables – the Taste NY experience will highlight the best of what our agricultural and culinary industries have to offer. Fairgoers will have many ways to experience Taste NY at the State Fair, with unique activities like the Taste NY Trail and Taste NY Marketplace. With something for everyone to enjoy at the State Fair this summer, this is an event that New Yorkers cannot pass up.”
The Taste NY experience will begin the moment visitors arrive and see the huge marquee outside the Fairgrounds, with a renovated sign prominently featuring the Taste NY logo. As visitors enter the main gate, they will be greeted by the newly renamed Taste NY Marketplace, featuring a 40’ by 70’ tent offering tastings from some of the best food and beverage companies across New York State, including Schoolyard Sugarbush (Moravia), Red Jacket Orchards (Geneva), Heintz and Weber Co. (Buffalo), Upstate Niagara Cooperative (Buffalo), and Keegan Ales (Kingston). Tastings will take place daily from 11 a.m. to 8 p.m. throughout the 12 day Fair. The Taste NY Marketplace itself will also sell dozens of New York State products, as will the sampling tent. A schedule of tastings happening at the Marketplace will be released at a later date.
After leaving the Taste NY Marketplace, New Yorkers will be provided with a map of the Taste NY trail, which will take them to various locations across the Fairgrounds where they will have an opportunity to get their trail maps stamped, taste delicious New York products and learn more about how these products are produced. New Yorkers will also be entered to win daily prizes just for entering the Taste NY trail while the State Fair’s Smartphone mobile website will feature a link to the trail.
The Fair will also be offering New Yorkers a chance to enter the first-ever Taste NY Basket of Bounty contest. To enter, go to http://www.nyfair.org. You will be brought to a web page with a registration form where you will be prompted to enter your information. By submitting your information, your name will be automatically entered into a random drawing for a “Taste NY” Basket of Bounty filled with New York products along with other prizes, including VIP Parking Passes, Family Four-Packs, and a chance to meet former American Idol finalists Diana DeGarmo, Blake Lewis and Ace Young. In a separate contest, also included on the Fair’s website, New Yorkers will have an opportunity to win tickets to one of the Grandstand shows taking place at this year’s Fair.
In addition, the inaugural Taste NY Wine and Cheese Competition will take place on Saturday, August 31, at the Pavilion at Chevy Court. A four-member panel of judges will judge this pairing of wines and cheeses. Wines and cheeses competing at the Taste NY Wine and Cheese Competition will be winners from two industry-specific contests: the Fair’s Commercial Wine Competition and the Fair’s Dairy Products Competition. The Taste NY Wine and Cheese Competition panel of judges will evaluate the top six award winning New York State wines from the Commercial Wine Competition in the categories of white, red, rose or blush, dessert, sparkling and fruit in combination with the top six cheeses from the Dairy Products Competition: medium cheddar, sharp cheddar, provolone, goat/sheep, flavored and open class. Each judge will evaluate six combinations of wines and cheeses. The top three rated pairings will be awarded first, second and third place prizes in the competition.
Jim Trezise, President of the New York Wine and Grape Foundation, said, “This is a unique and creative educational initiative for both producers and consumers. New York produces great wines and great cheeses, and it’s both fun and enlightening to try the different flavor combinations to see what you like best. We appreciate the State’s leadership on this venture and look forward to working with them on it.”
Tom Eastham, President of the New York Cheese Manufacturers’ Association, said, “This is a great opportunity for New York’s cheese industry to get great exposure at the agricultural showcase that is the New York State Fair. We’re excited to be part of this competition and look forward to participating.”
Throughout the course of the Fair, wine and cheese seminars, hosted by industry, will take place in the Taste NY Room of the Horticulture Building. Seminars will consist of presentations on recognizing the characteristics of New York State wines such as color and body, nose, flavor and finish. The presentations will also feature an array of different cheeses for New Yorkers to sample. Each participant will taste wines from the presenting winery (and beer from at least one brewery) and also have an opportunity to enjoy New York cheeses to determine their own best pairing. To guarantee a seat for any of these free seminars you will need to preregister at 315-487-7711, 1335.
Aug 22 – Glenora Wine Cellars – 2:30
Knapp Winery –5:30
Aug 23 – Hunt Country Vineyards – 2:30 and 5:30
Aug 25 – Owera Vineyards – 2:30 and 5:30
Aug 26 – Ashley Lynn Wines – 2:30 and 5:30
Aug 27 – Merritt Estate Winery – 2:30 and 5:30
Aug 28 – Three Brothers Wineries and Estates - 2:30
Aug 29 – Fox Run Vineyards – 2:30 and 5:30
Aug 30 – King Ferry Winery – 2:30 and 5:30
Aug 31 – Beak and Skiff – 2:30 and 5:30
Sept 1 – Coyote Moon Vineyards – 2:30 and 5:30
Sept 2 – FX Matt Brewing Company – 2:30 and 5:30
State Agriculture Commissioner Darrel J. Aubertine said, “You may have heard of ‘Taste NY’ but you haven’t seen anything yet. The Fair has concerts, rides and attractions, but this year we are making a concerted effort to get back to our roots and use the Fair as the engine it is to promote New York products. ‘Taste NY’ will be the centerpiece of these efforts this summer. The time to start planning and getting excited is right now.”
Dean Norton, President of New York Farm Bureau, said, “The State Fair is the perfect backdrop to feature the great food and beverage products that our farmers have to offer. New York is blessed with a diverse array of farms that are the foundation of so many flavorful, healthy options, and the Taste NY program will provide them greater exposure to the thousands of fairgoers who may be sampling them for the first time.”
Henry M. Greenberg, Chair of the State Fair Advisory Board, said, “Since its inception, the Advisory Board has emphasized the importance of educating fairgoers about New York agriculture and ‘made in New York’ products. At the ‘Taste NY’ experience coming soon to the Great New York State Fair, visitors will see the best that this great state has to offer. ‘Taste NY’ will be a great experience for both New York businesses and fairgoers.”
Dan Weed, Owner of Schoolyard Sugarbush, said, “We’re very excited to not only offer tastings at this year’s Fair, but for the first time sell our products there. We offer a variety of pure maple syrups and other maple products that New Yorkers can enjoy. We look forward to promoting these products at the Great New York State Fair at this ‘Taste NY’ event.”
Tommy Keegan, Owner of Keegan Ales, said, “This is the first time that Keegan Ales is making a trip from Kingston to the State Fair and we’re sure it won’t be the last. The Great New York State Fair is a classic American fair, which goes hand in hand with the classic American style beer that we brew and sell. We greatly anticipate this first-ever ‘Taste NY’ experience at the State Fair.”
Brian Nicholson, Owner of Red Jacket Orchards, said, “Our business does a little bit of everything, from fresh fruit to fresh juices to farmers’ markets. We look at this ‘Taste NY’ initiative as a great opportunity to expand our customer base to people from all over the state and beyond. Plus, to have the opportunity to sell our products at the Fair was something that we just couldn’t pass up.”
Steve Desmond, President of Heintz and Weber Co., said, “Once people taste our mustard they are hooked for life. We are the number one selling mustard in Buffalo and we want to expand our reach to people across the state. The State Fair’s ‘Taste NY’ initiative is a perfect opportunity for us to market and sell our products to a broad audience.”
Ken Voelker, Director of Marketing, Upstate Niagara Cooperative, Inc., said, “There’s nothing more American than a dairy farmer at an agricultural fair, especially one with a rich history and sense of community spirit like what happens here in Syracuse every summer. Our dairy farmers take pride in giving the community a taste of what we do. The ‘Taste NY’ event happens to be a perfect place for our cooperative to do that.”
Christina Randazzo Ives from Coyote Moon Vineyards in Clayton, NY, said, “This is the first year that Coyote Moon is coming to the State Fair to do tastings and bottle sales, and we owe this to the ‘Taste NY’ initiative. North Country wines have a taste all their own and these varieties will be on full display at this year’s Great New York State Fair.”
The New York State Fair runs from August 22 – September 2, 2013. The Fair’s theme is “Sharing the Bounty and Pride of New York.” Advance sale tickets offering a 40% savings over the price at the gate are on sale across New York State. A full list of locations is available at http://www.nysfair.org/buy-tickets/advance-sale-tickets/.
The home of the Great New York State Fair is a 375-acre exhibit and entertainment complex that operates all year. A year-round schedule of events is available on the Fair’s website. Find The Great New York State Fair on Facebook or follow NYS Fair on Twitter. Also, New Yorkers are invited to send their ideas on the Great New York State Fair at firstname.lastname@example.org.