August 27, 2013
Albany, NY

First 'Taste NY' Location up and Running at Thruway's New Baltimore Service Area

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Governor Andrew M. Cuomo today announced that the New Baltimore Service Area on the New York State Thruway is now the first location in the state to offer Taste NY products year round. Additional locations will soon open at other Thruway service areas in Western and Central New York.

 

With thousands of motorists traveling along I-87 every day, the New Baltimore Service Area was an easy pick for the first location to offer Taste NY products year-round, Governor Cuomo said. The Taste NY initiative is designed to highlight the tremendous products that are grown and produced right here in New York State, and doing so along major sources of travel is sure to grow the list of loyal consumers and support the states agriculture, culinary, and tourism industries.

 

In his 2013 State of the State address, Governor Cuomo announced the launch of New Yorks largest tourism campaign in decades. Taste NY is a key component of the nearly $60 million plan to grow New York industries, create jobs and attract even more visitors to the Empire State while promoting New York grown or produced products.

 

The Thruways selection of Taste NY products is available for purchase inside the plazas Travel Mart convenience store.

 

The Thruway is proud to be among the first locations to offer Taste NY products, said Thruway Authority Executive Director Thomas J. Madison. Since we are one of New Yorks vital transportation arteries, these products will be directly marketed to hundreds of thousands of people using the Thruway. We look forward to expanding this program to more of our service areas in the future.

 

The New Baltimore Service Area is operated by HMS Host Corporation and was chosen because of its high volume and accessibility from both north and southbound lanes. HMS Host remodeled the plazas Travel Mart to create a "store within a store" to highlight the New York products.

 

The goods that are currently available for purchase at the New Baltimore Service Area include products from:

 

  • Ronnybrook Farms (Columbia County)
  • Yanceys Fancy New York Artisan Cheese (Genesee County)
  • McCadam Cheese (Franklin County)
  • Nelson Farms (Madison County)
  • Red Jacket Orchards (Ontario County)
  • Merle Maple Farm (Wyoming County)
  • Mad Foodz (Allegany County)
  • Joes Jerky (Oneida County)
  • Rob Salamida Company (Broome County)
  • New York State Maple Producers (statewide)
  • New York Apple Association (statewide)

 

The New Baltimore Service Areas Travel Mart is open daily from 7 a.m. to 10 p.m. The travel plaza is located at milepost 127 N/S on I-87 and is accessible to both northbound and southbound motorists.

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